Flooring Supplier Google Ads Case Study

A prominent flooring supplier and installer in South East Queensland, specializing in hybrid flooring, residential and commercial carpet, flooring preparation, and vinyl flooring, sought to enhance their online visibility and lead generation. With no prior Google Ads campaign, they approached us to develop a targeted advertising strategy from the ground up. Our goal was to create a comprehensive Google Ads campaign that would drive conversions and generate leads across their range of services.

Objectives

  1. Develop Targeted Ad Groups for Each Service: Create distinct ad groups within the campaign to accurately target potential customers for each specific service offered by the company.
  2. Design Custom Landing Pages: Develop tailored landing pages for each service type to improve user experience and conversion rates.
  3. Implement and Optimize Conversion Tracking: Accurately track conversions to measure the effectiveness of each ad group and landing page, allowing for data-driven optimization.

Strategy

Our strategy focused on leveraging the company’s diverse range of flooring services to attract a broad audience while ensuring each service type was marketed effectively to its specific target demographic.

  1. Targeted Ad Group Creation: We meticulously crafted ad groups for hybrid flooring, residential and commercial carpets, flooring preparation, and vinyl flooring. This allowed us to tailor our ad copy and keywords to the unique aspects and selling points of each service, ensuring that potential customers received relevant and compelling ads.

  2. Custom Landing Page Development: For each ad group, we designed custom landing pages that highlighted the benefits, features, and unique selling propositions of the corresponding service. These pages were optimized for conversions, featuring clear calls-to-action (CTAs), engaging visuals, and concise information to guide visitors towards making an inquiry or request.

  3. Conversion Tracking Setup: To accurately measure the success of our campaigns, we implemented comprehensive conversion tracking. This involved setting up tracking for phone calls, form submissions, and any other defined actions that indicated a successful conversion. By analyzing this data, we were able to continually refine our campaigns and improve ROI.

Results

  • Highly Targeted Campaigns: By creating specific ad groups for each service, we were able to significantly increase the relevance of our ads, leading to higher click-through rates (CTR) and conversion rates.
  • Increased Conversions and Leads: The custom landing pages for each service significantly improved user engagement and conversion rates. Prospective customers were presented with information tailored to their specific flooring needs, leading to a higher volume of qualified leads.
  • Data-Driven Optimization: With robust conversion tracking in place, we gained valuable insights into which services and ad groups were performing best. This allowed us to allocate the budget more effectively, focus on the most profitable services, and continuously optimize ad copy and landing pages for better performance.

Conclusion

This case study demonstrates the effectiveness of a well-planned and executed Google Ads campaign for a flooring supplier and installer in South East Queensland. By developing targeted ad groups, creating custom landing pages for each service, and implementing detailed conversion tracking, we were able to drive significant increases in conversions and leads. Our strategic approach not only delivered immediate results but also provided a scalable framework for the company to expand its online advertising efforts and grow its business.